This weekend, at Karachi’s largest food festival, the third annual Karachi Eat being held at Frere Hall, Big Thick Burgerz (BTB) is introducing a campaign to help spread smiles to the entire city. They claim that for every 10 burgers sold at the festival, 1 will be served to a hungry street child.
Building on the concept of ‘since it’s ‘Karachi Eat’, no one should sleep hungry’, the brand representative Adil Awan stated,
“You see a lot of people from the upper and middle class enjoying the best of Karachi food at this festival. Brands make money, people get entertainment and somehow in our frivolities we tend to forget about the underprivileged.”
According to Adil, #BigThickSmiles is about one brand trying to give back to the community in a small way.
“We pride ourselves on the constant love and support of our patrons. Even in this saturated market, our clientele trusts us because they know we serve the best quality meat from MeatOne, chicken from K&Ns and provide a 100% authentic charcoal grilled experience that no one else can”,
said Mr. Ali Amanullah, co-founder and director of Big Thick Burgerz.
Although this campaign is supposed to last for the duration of Karachi Eat, Mr. Amanullah is hoping the public’s response is overwhelming enough to make sure this can turn into a regular endeavor for BTB. People can help the campaign by either purchasing a burger or by spreading the word on social media by using the #BigThickSmiles hashtag.
Besides the #BigThickSmiles campaign, customers will be able to avail upto 40% discount on menu items all throughout the Karachi Eat Festival at stall number 63.